Benefits of betting online
The bookmaking landscape has changed immeasurably in the past 20 years. The internet has brought with it a myriad of alterations to the way both punters and bookies do business.
No industry is perfect of course and while some may not be seen as a positive, there are plenty of good elements to being able to get your wagers on over the world wide web. Here are some of the best things about betting in the technological age.
Betting in person was something of a time consuming task. You’ve taken the time to do your research and got your selections lined up. Now all you need to do is actually get the bets on but who is offering the best odds and is there enough value to consider getting involved?
With the proliferation of comparison sites, online punters can quickly and easily access a huge range of markets and see which firm is offering the best odds and place terms. You can place the bet in seconds, no shoe leather cost required.
Better mobile phone coverage and wi-fi access means that physical access to a bookmaker, or even a computer is no longer an essential part of getting a bet placed. Especially useful if time of the essence.
The amount of people using their smartphones or tablets to do their betting has been on the rise for the past several years and shows no sign of slowing down. Companies are now acutely aware of this and the mobile experience is being improved constantly to try and make the process as enjoyable as possible.
New account benefits
In such a competitive marketplace, customers usually have a huge range of factors to pick from when considering opening an account. This has seen bookmakers adapt with their new customer offerings, such as bet365’s 100% matched deposit bonus. Some companies offer a matched bet, or a series of them, in order to boost your initial bankroll after your first wager.
Plenty of others are going down the one-off price enhancement route usually paid as free bets, or offering a combination of these options.
Players can now pick the time to open accounts not only based on the service they’re expecting to receive but also what the firm are willing to offer them in return for their custom. It’s a strong position to be in if you’re willing to shop around.
Concessions and existing customer offers
It’s not just a new customer love in these days though. Loyalty is a highly desirable trait when it comes to the online punter and so most bookmakers are offering existing customers plenty of concessions, some of these are available in store too but there’s no doubt online is the place to be for player benefits and giveaways.
Promotions such as Paddy Power’s “2 Up” where customers are automatically paid out on their match winner bets on the Premier League and La Liga if the team in question goes 2 goals up, even if they don’t win the game, are a great bit of innovation. Several bookies now offer accumulator bonuses on winning multiples, well worth considering if you’re a fan of a long odds punt.
They’re not just football though, plenty of firms offer Best Odds Guaranteed on horse racing in the U.K. and Ireland meaning if your pick wins at bigger odds than those you backed it at, you’ll be paid at the starting price, pocketing the difference as additional profit. Some even go BOG plus, paying better than SP if you can find a winner that goes off at bigger odds.